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Which Tax Measure Produces the Most Revenue?

The October 17 Revenue Options Staff Report provides full examples of the revenue streams projected for various tax scenarios. At page 4 of 12 there is a grid that includes the annual projected revenue stream for each type of tax.  (Here is a pdf of the grid.) Two examples of the relative revenue expected from each type of tax are provided here as a basic reference. 

Example: 2026-27 Fiscal Year: New Tax Measure Revenue

  • $1,661,000 - Sales Tax Increase (1/2% to 9.75%) 
  • $831,000 - Sales Tax Increase (1/4% to 9.5%)
  • $817,500 - Parcel Tax ($300)
  • $681,250 - Parcel Tax ($250)
  • $314,400 - UUT Increase (1.25% to 5%)
  • $95,554 - TOT Increase (2% to 14%) 
  • New Hotel Potential Revenue 2026-27:
    • $1,146,684 - TOT Increase (2% to 14%)
    • $982,870 - TOT at current 12%

Example: 2029-30 Fiscal Year: New Tax Measure Revenue

  • $1,791,000 - Sales Tax Increase (1/2% to 9.75%) 
  • $896,000 - Sales Tax Increase (1/4% to 9.5%)
  • $817,500 - Parcel Tax ($300)
  • $681,250 - Parcel Tax ($250)
  • $328,800 - UUT Increase (1.25% to 5%)
  • $164,827 - TOT Increase (2% to 14%) 
  • New Hotel Potential Revenue 2029-30:
    • $1,526,236 - TOT Increase (2% to 14%)
    • $1,308,200 - TOT at current 12%


Diana Rich, Sebastopol City Council
321 S. Main St. #60 
Sebastopol CA 95472
drich@cityofsebastopol.gov
FPPC #1430199
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